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Digital Nudges & Perceived Fairness

Study ID sspp-2025-0010-v1

General Details

Project Predicting Field Experiment Results (Conducted by Online Retailers & in Framed Field Experiments)
Study ID sspp-2025-0010-v1
Study Title Digital Nudges & Perceived Fairness
Authors Kellen Mrkva, Ashley Otto, Yuna Choe
Completion Time 10 Minutes
Close Date (UTC) April 18, 2025
Discipline Economics, Psychology, Other
Field Experimental Psychology, Behavioral Insights, Behavioral Science, Behavioral Economics
Country United States
Abstract
We are conducting an experiment examining a nudge/design used by some online retailers to influence people's choices. We will measure consumer choice and also consumers' perceptions of the design (e.g., whether it seemed unethical, fair, etc). In this survey, please estimate how the design impacted each outcome variable, including choice and ratings of fairness, ethicality, etc. We may also ask some questions about whether you have seen this type of digital design used by organizations you're affiliated with and whether you're aware of past research on this type of design.




Citation
Mrkva, Kellen, Otto, Ashley, and Yuna Choe. 2025. "Digital Nudges & Perceived Fairness." Social Science Prediction Platform. February 19. https://socialscienceprediction.org/s/000f48