Evaluating the Impact of A National Financial Education Campaign Delivered Via Television and Social Media: Experimental Evidence from Italy (Public)
Project
Evaluating the Impact of A National Financial Education Campaign Delivered Via Television and Social Media: Experimental Evidence from Italy
Study ID sspp-2024-0023-v1
Study Title Evaluating the Impact of A National Financial Education Campaign Delivered Via Television and Social Media: Experimental Evidence from Italy
Authors Tim Kaiser, Annamaria Lusardi, Alessia Sconti, Bilal Zia
Completion Time 15 Minutes
Close Date Sept. 30, 2024
Discipline Economics
Field Financial Economics, Behavioral Economics
Country Italy
Abstract
In 2021, the Committee for Financial Education launched a comprehensive nationwide campaign using various media channels like TV, print, radio, digital platforms, and social media to spread financial literacy in Italy. Economic studies highlight the influence of media exposure on behavior across diverse domains such as crime, health, education, and finance. However, the mechanisms driving behavior change through media remain unclear. This study provides evidence for the behavioral change and tests three hypothesized channels (a) information provision, (b) role modeling and preference change via emotional connections, and (c) increased salience and basic awareness.
Study ID sspp-2024-0023-v1
Study Title Evaluating the Impact of A National Financial Education Campaign Delivered Via Television and Social Media: Experimental Evidence from Italy
Authors Tim Kaiser, Annamaria Lusardi, Alessia Sconti, Bilal Zia
Completion Time 15 Minutes
Close Date Sept. 30, 2024
Discipline Economics
Field Financial Economics, Behavioral Economics
Country Italy
Abstract
In 2021, the Committee for Financial Education launched a comprehensive nationwide campaign using various media channels like TV, print, radio, digital platforms, and social media to spread financial literacy in Italy. Economic studies highlight the influence of media exposure on behavior across diverse domains such as crime, health, education, and finance. However, the mechanisms driving behavior change through media remain unclear. This study provides evidence for the behavioral change and tests three hypothesized channels (a) information provision, (b) role modeling and preference change via emotional connections, and (c) increased salience and basic awareness.
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