Online Retail Field Experiments (and Lab/Framed Field Experiments) on Nudges (Public)
Project
Predicting Field Experiment Results (Conducted by Online Retailers & in Framed Field Experiments)
Study ID sspp-2024-0020-v1
Study Title Online Retail Field Experiments (and Lab/Framed Field Experiments) on Nudges
Authors Kellen Mrkva
Completion Time 5 Minutes
Close Date Aug. 14, 2024
Discipline Economics, Psychology, Other
Field Behavioral Insights, Behavioral Science, Other
Country Online (limited countries), Germany, United States
Abstract
You will see a short summary of a field experiment (A/B test) conducted by an online retailer and will be asked to estimate the results. We are sending this survey to academics and also many practitioners who work in industry areas such as A/B testing, experimentation, and consumer experience/UX. We will also ask you to make quick estimates of the results of 2-3 framed field experiments/lab experiments which closely resemble online retail webpages but were not conducted with real customers. We want to get people's estimates about the impact of different forms of nudges and whether small changes to an online webpage influence choices.
Study ID sspp-2024-0020-v1
Study Title Online Retail Field Experiments (and Lab/Framed Field Experiments) on Nudges
Authors Kellen Mrkva
Completion Time 5 Minutes
Close Date Aug. 14, 2024
Discipline Economics, Psychology, Other
Field Behavioral Insights, Behavioral Science, Other
Country Online (limited countries), Germany, United States
Abstract
You will see a short summary of a field experiment (A/B test) conducted by an online retailer and will be asked to estimate the results. We are sending this survey to academics and also many practitioners who work in industry areas such as A/B testing, experimentation, and consumer experience/UX. We will also ask you to make quick estimates of the results of 2-3 framed field experiments/lab experiments which closely resemble online retail webpages but were not conducted with real customers. We want to get people's estimates about the impact of different forms of nudges and whether small changes to an online webpage influence choices.
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