Predicting Nudge Field Experiment Results (by online subscriptions company) (Public)
Project
Predicting Field Experiment Results (Conducted by Online Retailers & in Framed Field Experiments)
Study ID sspp-2023-0031-v1
Study Title Predicting Nudge Field Experiment Results (by online subscriptions company)
Authors Kellen Mrkva, Marissa Sharif, Shannon Duncan
Completion Time 5 Minutes
Close Date Sept. 12, 2023
Discipline Economics, Psychology
Field Social Psychology, Cognitive Psychology, Behavioral Insights, Behavioral Science, Behavioral Economics
Country United States
Abstract
You will see short summaries of three A/B tests and be asked to estimate the results of each (what % of users would choose each of the two subscription options). We want to get people's estimates about the impact of different forms of choice architecture. The first two are field experiments that were conducted by a learning subscriptions company. The third is an online experiment conducted by academics at Wharton and Baylor.
Study ID sspp-2023-0031-v1
Study Title Predicting Nudge Field Experiment Results (by online subscriptions company)
Authors Kellen Mrkva, Marissa Sharif, Shannon Duncan
Completion Time 5 Minutes
Close Date Sept. 12, 2023
Discipline Economics, Psychology
Field Social Psychology, Cognitive Psychology, Behavioral Insights, Behavioral Science, Behavioral Economics
Country United States
Abstract
You will see short summaries of three A/B tests and be asked to estimate the results of each (what % of users would choose each of the two subscription options). We want to get people's estimates about the impact of different forms of choice architecture. The first two are field experiments that were conducted by a learning subscriptions company. The third is an online experiment conducted by academics at Wharton and Baylor.
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